What does that mean for us?
To consume only what grows back: That is the original meaning of the term sustainability.
It is not a surprise that it has its origin in forestry: In 1713 Hans Carl von Carlowitz first used it in his work “Sylvicultura oeconomica”. In it, he explored the question of how the conservation and cultivation of wood should be done, so that there is continuous, consistent and sustainable use. We apply the idea to our materials: linen from European flax, cotton and hemp blends, boiled wool, and cuts made to be worn for many years.