OSKA

OSKA asked

Woman in red outfit with plaid scarf

We wanted to know from you, our customer.

At the end of last year, we asked how long you wear your OSKA clothes on average.
How long your favourite OSKA item has been with you.
How quality is important to you. How many OSKA basics you have in your wardrobe.
Whether you give your pieces a second life, repair them or donate them.
What you particularly appreciate about OSKA.

Over 1000 international customers responded, overwhelming us with their answers and making us proud. Long-lasting garments have a long tradition at OSKA — since 1998 we have not worked any other way.

Your answers have confirmed that we will continue to rely on high-quality materials and workmanship. That is what slow fashion has meant at OSKA for more than 20 years.

Over 85% of our customers wear OSKA for more than 5 years.
Over 85% of our customers wear OSKA for more than 5 years.
85% of our customers repair their OSKA clothers themselves or bring them in for repair
85% of our customers repair their OSKA clothers themselves or bring them in for repair
15% give old OSKA clothers to family and friends, 15% take them to a 2nd hand shop, 60% donate them.
15% give old OSKA clothers to family and friends, 15% take them to a 2nd hand shop, 60% donate them.

A garment that is worn for five years or more and then receives a second life: that is what we work for.

“OSKA clothes that will last as long as you love them.”
“The beauty of the brand is that it is suitable for everyone.”

OSKA pieces don’t date.

The key mixing across seasons is the core, shapes and the use of colour palettes that blends across the years.

“Although they are an investment in the first instance they certainly pay for themselves.”
“Although they are an investment in the first instance they certainly pay for themselves.”
OSKA lasts longer than my teeth.
Although the purchase price is high, price per wear is neglible due to the quality of the natural materials and craftsmanship.
Although the purchase price is high, price per wear is neglible due to the quality of the natural materials and craftsmanship.

It’s amazing how a garment can change its look again and again by being recombined and thus always remain beautiful.

Good to know

Up to 70% of our products are made from natural materials

Together, we have the opportunity every day to keep clothing in use longer.

By improving our standards, optimising processing techniques and trying out innovative materials, we are always rising to the challenge.

Step by step and consistently, we are on the move as a company, questioning our resource consumption and our work and procurement steps in order to become even better every season.

Every day anew and with a keen awareness of what we owe to the OSKA brand, our customers and the world we live in.